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European Vuitton vs. Google

Wed, 27 Jun 2006 14:47:00 EST

'A Paris appeals court is expected to issue a ruling Wednesday in a closely watched trademark violation case in which Louis Vuitton Malletier, a unit of LVMH, won an earlier round against Google. The Internet search company was ordered last year to pay Vuitton ?200,000, or $250,000, for trademark counterfeiting, unfair competition and misleading advertising.'

"Now more than 150 years old, the luxury leather maker is leading European companies in challenges to Google in a growing number of lawsuits that seek to remove online ads for competitors or counterfeiters that pop up when their brand names are typed into Google's search box.

...

Similar lawsuits against Google now number more than 40 in France, where the company has generally not fared well. A smaller number of cases in Belgium and Germany have brought mixed results."

We mentioned Trademark Infringement in Google AdWords last week, but Google itself wasn't held liable in those cases. That's why the results of this European case are highly anticipated. Is Google at fault for running an algorithm which facilitates competitors' use of trademarked AdWords in combination with their Google Ads?

Read more at the International Herald Tribune

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